In 1971, Braun, a German company known for its consumer products, launched a series of travel alarm clocks and watches that were designed by the renowned industrial designers Dieter Rams and Dietrich Lubs. This collaboration marked the beginning of a long and successful partnership between Braun and the designers.

Dieter Rams and Dietrich Lubs are known for their minimalist and functional design philosophy, often expressed with the motto "Less is more." This design approach emphasizes simplicity, clarity, and functionality. The products they created for Braun, including the travel alarm clocks and watches, reflected these principles and became iconic examples of modernist design.

The Braun travel alarm clocks and watches designed by Rams and Lubs are characterized by clean lines, a focus on essential features, and a timeless aesthetic. Their designs have had a lasting influence on the field of industrial design, and many consider them classics in the world of timepieces and consumer electronics.